Hillary Clinton’s video launch of her 2016
presidential campaign contained the message that Republicans fear the
most. The government is supposed to work for all Americans.
Video:
The Clinton video placed a heavy emphasis on
ordinary Americans of all ages, races, and both genders. Hispanic voters
were prominently featured. There was a nod to gay marriage at 52 second
mark. The most interesting aspect of the video was that Hillary Clinton
doesn’t make an appearance in the video until 1:31 of the 2:18 video
when she said, “I’m getting ready to do something too. I’m running for
president. Americans have fought their way back from tough economic
times, but the deck is still stacked in favor of those at the top. Every
day Americans need a champion, and I want to be that champion.”
The message that regular people deserve a champion
in government runs contrary to the Republican mantra that government
should only work for those who have the most money.
In the post-Citizens United political landscape, the
message that people can beat unlimited campaign contributions from
anonymous wealthy donors is a powerful one. Hillary Clinton’s 2016
campaign has a clearly populist theme. There is none of the “in it to
win it” messaging that hindered her run for the Democratic nomination in
2008.
The Clinton campaign seems to understand and has
embraced the leftward movement of the Democratic Party. Republicans are
terrified of the message that the government is supposed to work for
everyone. President Obama won re-election by campaigning on middle-class
economics.
Hillary
Clinton looks to be following in his footsteps, as she has come out the
gate with a message that attacks the GOP’s Achilles heel.
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