Sanders' positive campaign is refreshing, and he is avoiding the
strategic errors committed by the Ralph Nader 2000 insurgent campaign.…
During a Sunday interview on CNN, Senator Bernie
Sanders (I-VT) discussed the issues he will be championing during his
2016 presidential campaign. Significantly, the Vermont Senator also
revealed that he plans to run a positive campaign, by praising rather
than trashing his Democratic opponent, Hillary Clinton. During the
interview, Sanders stated:
I’ve never run a negative political ad in my life…I believe in serious debates on serious issues. I’ve known Hillary Clinton for 25 years. Maybe I shouldn’t say this. I like Hillary Clinton. I respect Hillary Clinton.Will the media, among others, allow us to have a civil debate on civil issues? Or is the only way you get media attention by ripping apart somebody else?
Although Senator Sanders disagrees strongly with
Hillary Clinton on a number of important issues, he has set a positive
tone for his campaign. He is more concerned with addressing the
substantive issues than in tearing down his opponent.
Sanders’ political strategy contrasts with the
conventional approach to modern campaigning, where negative attacks
against one’s opponents are often a core part of a winning strategy.
Sanders is also charting a very different course than that adopted by
other recent left-wing insurgent candidates for president.
For example, although Sanders is an Independent
Senator, he chose to run in the Democratic primary rather than in the
general election as a third-party candidate. This strategic decision
ensures that, unlike Ralph Nader in 2000, Sanders will not be running as
“a spoiler” candidate, who can enable a Republican to win by siphoning
votes away from the Democratic candidate. Ralph Nader’s Green Party
presidential bid in 2000 arguably cost Democrat Al Gore the states of
Florida and New Hampshire, making it possible for George W. Bush to eke
his way into the White House.
Nader, whom Bernie Sanders once called “one of the heroes of contemporary American society”,
not only played spoiler, but during the 2000 campaign, he also
expended the bulk of his energy attacking Al Gore, the Democratic
candidate. In the final days before the election, Nader campaigned
vigorously in crucial swing states. His intent appeared designed to
inflict maximum damage on Al Gore’s presidential chances, even if that
meant giving George W. Bush an easier path to victory.
By shunning
the negative tactics of so many modern candidates, Bernie Sanders is
running a refreshingly atypical campaign. In addition, Sanders is
attempting to debate the issues, by challenging Hillary Clinton from the
left while also acknowledging that she is a strong candidate who he
respects and admires. This is a wise strategy because Sanders recognizes
that if he does not secure the Democratic nomination, Hillary Clinton
will make a much better president than any of the GOP candidates.
Sanders is running an honorable campaign, and more importantly, he is
running a campaign that isn’t committing political suicide for the
progressive left.
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