The end is coming for both Rush Limbaugh and wingnut hate speech radio
as Limbaugh has seen his show demoted and shipped off to another low
rated small station.…
The end is coming for both Rush Limbaugh and
conservative talk radio as Limbaugh has seen his show demoted and
shipped off to another low rated small station. Boston has become the
latest city to send Limbaugh into a dark corner of the radio dial.
The good news for Rush Limbaugh: One month after
being notified he was getting dumped by his Boston talk radio host
station, the talker has a new AM home in the city.
The bad news: The station currently boasts a 0.6
rating, trails four non-commercial stations in the market, and becomes
yet another big-city, cellar-dwelling outpost that Limbaugh is forced to
call home.
The station, WKOX, is the type of
“bottom-rung” affiliate that Limbaugh was rarely associated with during
his halcyon days as the king of talk radio. But those days seem to be
dwindling as the Boston fall from grace has previously played out for
Limbaugh in places like Los Angeles and Indianapolis. In each instance,
Limbaugh exited a prosperous, longtime radio home and was forced to
settle for an also-ran outlet with miniscule ratings.
The Sandra Fluke incident was the moment when it all started to fall apart. Activists mobilized and instead of protesting Limbaugh targeted his advertisers with a boycott. The strategy had been successfully previously used to get Fox News to yank Glenn Beck off of their channel,
but unlike Beck, Limbaugh attacked a private citizen with such misogyny
and hate that the public reaction was swift and severe.
Fortune 500 advertisers fled and never came back. Limbaugh’s expensive deal caused radio stations to lose money by airing his show. Stations are being forced to carry Limbaugh and are paying him for
the privilege of watching their ratings drop while losing money.
Limbaugh’s show has been demoted to low-rated stations in New York, Los
Angeles, Indianapolis, and Boston.
Limbaugh’s decline offers a peek into what could be the future for Fox News. Limbaugh and Fox News both attract the oldest audiences in their respective mediums.
Both have not been able to attract younger viewers to replace their
older base audience. Limbaugh was once considered to be the most
influential voice in the Republican Cabal, but he has quickly slid into
irrelevance. The demographic problems that plague Limbaugh are also nipping at the heels of Fox.
Rush
Limbaugh is in a media death spiral, and if Fox News can’t attract
younger viewers, they are destined to follow in Limbaugh’s footsteps.
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